FRAME is an American fashion brand renowned for its collections in denim, cotton, leather and cashmere.
The company’s founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and coveted leather pieces.
Since the brand’s inception in 2012 in Los Angeles, California, FRAME has evolved from making handcrafted denim to offering ready-to-wear and accessories collections in the finest natural materials.
FRAME is committed to sustainable and fair manufacturing practices, balancing profit with a commitment to people and planet.
Today, FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques across the world.
Role Overview
As the CRM Manager, you will lead the development and execution of our email and SMS strategies to grow customer loyalty, engagement, and repeat revenue. You’ll own the customer lifecycle across key touchpoints—building segmentation plans, optimizing automation flows, and delivering personalized messaging that deepens brand connection. This role requires a strong blend of strategic thinking and hands-on execution, with a focus on maximizing customer lifetime value. You’ll work closely with the ecommerce and creative teams to ensure that retention initiatives are tightly aligned with new product launches, brand initiatives and seasonal trends.
Responsibilities
Qualifications
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