Job Description

POSITION SUMMARY

The PPC/SEM Manager is responsible for managing and executing Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns to generate the greatest potential number of leads. Additionally, they may assist in optimizing Driving Academy's Website with regard to landing pages, content creation and conversion optimization.

ABOUT OUR COMPANY

We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL] ( drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.

PERFORMANCE OBJECTIVES

• Coordinates Search Engine Marketing (SEM) with search and web advertising services to target key demographics, including Google Ads and Microsoft Ads 
• Implements advertising strategies utilizing YouTube and Reddit
• Optimizes Driving Academy website landing page to increase lead conversion
• Facilitates SEO and SEM initiatives by assisting in website optimization, blog content creation, link building, and conversion optimization
• Verifies all marketing content adheres to branding guidelines, key demographic preferences, and SEM guidelines.
• Collaborates with content team to create scripts and organic video content
• Other duties as assigned

KEY COMPETENCIES

The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.

• Excellent written and oral communication skills
• Proficient with Microsoft and Google suite, including Excel and Google Sheets 
• Detailed knowledge of principles of SEM, PPC, SEO, and other key marketing practices
• Proficiency with Google Analytics and Digital Marketing tools
• Working knowledge of HTML and CSS
• Possesses high degree of creativity
• Capacity for monitoring and developing multiple concurrent projects
• Possesses organization skills

EDUCATION AND EXPERIENCE

• Associate's Degree in marketing, communications, journalism, digital marketing, or related fields required
• Bachelor's Degree in marketing, communications, journalism, digital marketing, or related fields preferred
• At least 4 years of experience hands-on managing PPC or SEM campaigns and strategy required
• Asana or other project management software experience preferred
• Proficiency in Spanish is preferred

PHYSICAL REQUIREMENTS

• Ability to spend prolonged periods of time standing, speaking, walking, driving, writing, and/or sitting at a desk and working on a computer
• Must be able to lift at least 15 pounds at a time
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

BENEFITS

• Health Insurance Subsidy
• Paid Holidays
• PTO Program 
• 401K
• Tuition Reimbursement 
• Professional Training & Development Opportunities
• Sick Leave

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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