Job Description

About the Role:

The Americas CMI Sr Manager supports Opcos / markets within the Americas region – both market measurement and consumer & shopper insights – and enhance the CMI and analytical capabilities in order to foster fact-based decision-making.

The Americas CMI Hub’ scope includes a mix of businesses to develop and to protect (Canada, Dutch Caribbean & French West Indies, Ecuador, Panama, Peru, Puerto Rico, Bahamas, Haiti, Jamaica, Santa Lucia, Suriname…etc.)

This individual will be responsible for:

• Consumer & Shopper insights identification by setting up fit for purpose protocols, synthesizing and communicating learnings
• Brand Health Tracking and insights identification
• Market size and market share estimations based on all relevant data sources and local teams’ knowledge
• Consumer Trends and Best practices sharing across markets
• Local analytical capabilities enhancement (training)
• This role reports to the Sr. Director Americas and USA Consumer & Market Insights, as part of the Heineken USA and Americas Hub CMI team

Key Responsibilities:

• Consumer Trends identification
• Support Brands and Portfolio Management (brand awareness & equity Tracking, advertising test, digital effectiveness)
• Support the ambitious Innovation agenda (concept test, taste test, post-launch diagnostic…)
• Performance understanding: Market size and market share estimations

Basic Qualifications/Requirements:

• Bachelor’s Degree required, MBA preferred with concentration in market research, psychology, sociology, or marketing.
• A minimum of 5 – 7 years consumer / shopper research experience in CPG, having worked with brand teams and outside partners; ideally experience with Latin America markets.
• Demonstrate solid expertise in all types of quantitative and qualitative research methods (Communication, NPD, brand health tracking…)
• Strong CMI Functional competencies:
• Business Problem Solving: defines and answers the right questions to resolve business problems/identify business opportunities effectively and efficiently
• Technical Mastery: Uses the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications
• Knowledge Synthesis: harnesses and leverages existing knowledge to address existing business issues/opportunities or to surface new ones.
• Fueling Insights: provides illumination on how peoples’ attitudes drive their behaviors and partners with the business in enabling insight generation

Preferred Qualifications:

• Fluent in Spanish would be a plus.

Compensation & Benefits

• Base Salary Range: $130,000 - $140,000 + Annual Bonus
• Benefits - Medical/Dental/Vision + Matching 401k Plan
• Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
• $200 Monthly Beverage Allowance

HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

This position is not available for visa sponsorship.

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