Job Description

Company Description

SIGMA America is the US subsidiary of SIGMA Corporation, a leading family-owned manufacturer of lenses, cameras, and photo accessories. With a commitment to developing technologies that enable the perfect image, SIGMA has been a trusted name in photography since 1961. Their collaborative design process and high standards ensure premium quality products known for their reliability, selection, and innovation.

Position Overview

Reporting to the Marketing Director, the Public Relations Specialist will help shape and maintain a positive image for the company, both domestically and globally, through strategic communication, branding, messaging and crisis management. This role will continue to build, nurture and strengthen industry relationships and networks, increase brand awareness, and enhance corporate image by developing and executing effective communication strategies and media relations programs. This is a full-time on-site role located in Ronkonkoma, NY.

Responsibilities

Corporate Responsibilities

· Develop a PR plan including strategy, goals, budgets and tactics for photo and cine product lines in support of the overall marketing communication objectives and strategy.

· Oversee and maintain department budgets.

· Monitor, analyze and communicate PR results weekly and monthly.

· Maintain a keen understanding of industry trends affecting the business and make appropriate recommendations regarding communication strategy surrounding them.

· Mentor and guide team members.

· Attend trade shows.

Public Relations

Media Relations:

· Building and maintaining relationships with journalists, bloggers, and other media outlets. 

· Pitching story ideas, crafting press releases, and managing media inquiries. 

· Responding to information requests from the media. 

· Manage the product review process, including product loans, and working with internal team members as necessary.

Content Creation:

· Writing press releases, speeches, and media kits. 

· Creating content for social media, blogs, and other online channels. 

· Developing promotional materials and campaigns. 

• Identifying story angles: brainstorming and developing compelling story ideas that resonate with the media and target audience
• Crafting messaging: Developing clear, concise and persuasive messaging for press releases, media statements and other communications.

Research and Analysis

· Monitoring public opinion and media coverage. 

· Conducting market research to understand public perception. 

· Evaluating the effectiveness of PR campaigns and adjusting strategies accordingly.

Crisis Management:

· Developing crisis communication plans and responding effectively. 

· Managing public perception during challenging times . 

Initiate the PR component of new product announcements, including:

· Concept, write, and distribute press releases for the key industry contacts, as well as manage the distribution process through Newswire.

· Management of embargoed assets.

· Building press kits to distribute to media outlets, which may include company images, case studies, feature stories, press releases or pitch letters.

· Working with the parent company supporting their efforts including reviewing press releases for technical accuracy, readability, and key messaging.

· Create and submit, on behalf of the company, award nominations.

· Evaluate opportunities for partnerships and sponsorships on an on-going basis.

· Oversee internal communications regarding company press.

Qualifications

• Press Releases and Public Relations skills
• Strong Communication and Media Relations abilities
• Experience in Strategic Communications
• Excellent writing and editing skills
• Ability to work in a fast-paced environment and meet deadlines
• Solid experience with social media content and platforms
• Knowledge of the photography industry is a plus
• Bachelor's degree in Marketing, Public Relations, Communications, or related discipline

Job Tags

Similar Jobs