Job Description

Key Responsibilities:

Strategic Planning & Execution

• Develop and execute PR strategies that support business goals for LG’s Media Entertainment Solution (MS) categories, including TV, IT, Audio, Content Services (webOS Platform) and support for partnerships.
• Manage agency partners, directing them on strategy, messaging and business vision for the MS division.
• Track and manage the distribution of samples for Consumer Media Reviews (CMR) Program across all MS categories.
• Align messaging with global corporate communications and marketing teams to ensure brand consistency.
• Collaboration with XBU and with LG US Social Media Team
• Maintain line of communication with HQ PR counterparts.

Analytics & Reporting

• Track and analyze media coverage, campaign performance, and sentiment.
• Provide regular reporting to internal stakeholders and leadership on CMR—providing insights and recommendations.
• Prepare and edit PowerPoint documents reporting on PR activities across MS categories and partner activations.

Creation of Press Materials

• Oversee the creation of press releases, messaging points, media kits, Q&A documents, and briefing materials.
• Collaborate with internal stakeholders to ensure technical and brand accuracy.

Event & Product Launch Support

• Lead PR initiatives in the U.S. for MS product launches, trade shows (e.g., CES), press conferences, and partner activations.
• Work cross-functionally with product, marketing, and agency teams to maximize exposure and impact.

Issues & Crisis Communication

• Monitor public sentiment and manage sensitive issues with discretion and speed.

Media Relations

• Cultivate and maintain strong relationships with key media outlets, journalists, influencers, and industry analysts in the entertainment, tech, and lifestyle sectors.
• Serve as spokesperson when necessary and coordinate interviews, press events, and media briefings.

Job Tags

Similar Jobs