Job Title - Lifecycle Marketing Manager
Experience Range - 8 Years
Must Have Technical/Functional Skills- Lifecycle Marketing; Cross-channel Marketing; Consumer Marketing; CRM Functional Marketing Processes.
Roles & Responsibilities
Program Manager
• 6+ years relevant experience in customer Loyalty marketing, CRM or equivalent • Experience with Consumer Marketing Programs like Microsoft Rewards or any other loyalty Management project in Microsoft is a plus • Prior experience with Microsoft as a Marketing Loyalty Engagement Manager is a must. • Cross-channel business acumen. Technical/Functional Skills: • Over 6 years of proven experience in digital marketing, with a strong ability to manage multiple campaigns and lead cross-functional collaboration across performance, content, and technical teams. • Deep expertise in Lifecycle Marketing and Relationship Marketing (RM) engagement strategies. • Demonstrated success managing projects in agile environments, driving outcomes through iterative planning and delivery. • Proficient in digital marketing operations across email, web, and in-product channels. • Hands-on experience with content creation, HTML coding, and quality assurance, including advanced HTML capabilities. • Highly adaptable in fast-paced, dynamic environments with shifting business priorities. • Skilled in Microsoft Excel and Microsoft Project for data analysis, tracking, and project planning. • Experienced in balancing multiple priorities and stakeholders in evolving marketing and business contexts. • Strong analytical mindset with keen attention to detail and effective problem-solving abilities. • Expert in omni channel marketing best practices and execution within comprehensive digital marketing campaigns. • In-depth understanding of end-to-end campaign management processes and customer lifecycle strategies. • Technically proficient in marketing technologies, data platforms, and business operations. • Prior experience with Microsoft Rewards or other Microsoft loyalty ecosystems is a strong plus. • Passionate about enhancing customer experience and delivering measurable marketing results. • Experienced in collaborating with multiple agencies, stakeholders, and globally distributed teams. • Proficient in intermediate SQL for querying and analyzing data across multiple platforms. • Familiar with project and task management tools such as Azure DevOps (ADO), ClickUp, Workfront, Jira, and similar platforms. Roles & Responsibilities: • Own and lead lifecycle marketing initiatives for Microsoft Rewards, focusing on acquisition, onboarding, engagement, retention, and win-back strategies. • Develop and execute personalized, cross-channel marketing campaigns using email, in-product messaging, web, and other channels. • Oversee best practices for campaign automation, customer lifecycle reporting, and cross-platform process enhancements. • Handle all technical aspects of marketing automation tools and CRM integrations; troubleshoot communication and technical roadblocks as needed. • Collaborate closely with engineering teams to ensure smooth implementation of technical requirements, manage evolving data needs, and align with the campaign roadmap. • Coordinate with internal teams (design, editorial, RM, partnerships) to ensure timely execution aligned with the marketing calendar. • Work with external agencies and vendors to support project delivery and execution. • Launch and drive cross-functional strategic initiatives, manage prioritization of business cases, and track execution timelines. • Ensure digital marketing compliance with industry standards, including CAN-SPAM and GDPR, while staying current on marketing trends, tools, and technologies. • Prior experience with Microsoft Rewards or other Microsoft loyalty initiatives is required. • Continuously monitor campaign performance and deliverability to maintain high inbox placement rates and optimize results. • Apply campaign optimization techniques such as A/B testing, personalization, and targeted segmentation. • Collaborate with agency and data partners to maximize resource utilization and drive campaign success. • Track project milestones, provide status updates to stakeholders, and ensure on-time delivery. • Monitor internal testing outcomes and integrate insights to improve campaign efficiency and compliance. • Identify new growth opportunities, propose strategic improvements, and support the rollout of new program features and marketing initiatives.
Generic Managerial Skills
CRM Functional CRM Analytics; CRM Functional Marketing Processes.
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