Digital Marketing Manager Job at Robert Half, Fort Worth, TX

M3RZN2diTlpnVzc0USt0dGt2Q0RlVHd4M1E9PQ==
  • Robert Half
  • Fort Worth, TX

Job Description

**Please only apply if local to Dallas-Fort Worth and open to going into an office 5 days/week.**

Job Posting: Digital Marketing Manager

Location: Fort Worth, TX - On-site.

Job Type: Full-Time

Job Description:

As the Digital Marketing Manager , you will spearhead digital strategies, execute campaigns, and analyze performance to maximize ROI. This role will require expertise in handling CPG products and a strong background in Retail Link Management (RLM). The ideal candidate has experience collaborating with agencies and managing multiple digital marketing channels, including SEO, PPC, and paid social.

Key Responsibilities:

  • Develop and implement digital marketing strategies in alignment with business goals and target audience needs.
  • Manage and optimize multi-channel campaigns, including SEO, PPC, and paid social.
  • Analyze online consumer behavior and trends to tailor campaigns for optimal engagement and conversions.
  • Collaborate with cross-functional teams to ensure digital efforts align with broader marketing objectives.
  • Oversee agency partnerships, ensuring effective execution on deliverables and maintaining budget adherence.
  • Utilize RLM tools to strengthen partnerships with retail businesses and track performance metrics.
  • Guide content development that supports brand messaging and resonates with the target audience.
  • Monitor and analyze campaign performance, making data-driven decisions to improve effectiveness.

Qualifications & Skills:

  • Bachelor’s degree in Marketing, Business Administration, or related field preferred.
  • 5+ years of hands-on experience in digital marketing across SEO, PPC, and paid social campaigns.
  • Proven track record in handling and marketing CPG products.
  • Strong understanding of Retail Link Management (RLM).
  • Experience managing agencies and third-party partners effectively.
  • Data-driven mindset with expertise in analytics and reporting tools (Google Analytics, etc.).
  • Exceptional written and verbal communication skills.
  • Strategic thinker with the ability to manage multiple projects simultaneously.

Job Tags

Full time, Local area,

Similar Jobs

BayOne Solutions

Junior Videographer/Video Producer Job at BayOne Solutions

 ...Job Title: Videographer/Video Producer Location: San Jose, CA (hybrid) Duration: 6+ months contract (potential extension) Max Pay: 35-36/hr on w2 Overview We are seeking a resourceful and detail-oriented Junior Producer / Videographer to join our content... 

AmeriQual Group, LLC

AmeriQual Foods - Maintenance Planner Job at AmeriQual Group, LLC

 ...company where WHAT YOU DO MATTERS! AmeriQual Group , a fast-growing shelf-stable food manufacturer based in Evansville, IN, is looking for a Maintenance...  ...is planned, scheduled, and performed efficiently and in a timely manner. Manage outages, long term maintenance planning... 

Medix™

Clinical Research Assistant Job at Medix™

Research Assistant Clinical Trials (Full-Time) Join our ophthalmology research team as a Research Assistant, supporting clinical trials from patient visits to data collection. Ideal for detail-oriented candidates looking to grow in clinical research. Key Responsibilities...

Bowman and Brooke

Litigation Associate Attorney Job at Bowman and Brooke

 ...We are courtroom-driven, client-focused, and committed to legal excellence. Bowman and Brooke has earned top national rankings from...  ...wed love to hear from you! Basic Qualifications - ~ JD or foreign equivalent from accredited law school ~ Activate member of the... 

MultiTech Systems

Data Entry Clerk - Remote Work From Home Job at MultiTech Systems

We are seeking a detail-oriented and highly motivated Data Entry Clerk to join our growing team. This is a fully remote, work-from-home position, offering a flexible schedule and the opportunity to contribute to a dynamic organization within the Information Technology ...