Job Description

Req ID: 6939 

Department: Marketing 

Status: Intern , Nonexempt  

Location: Napa, California (US-CA)

Workplace Location: On-Site

Temporary (5 months, Feb - July), 20-30 hours/week, Onsite (Napa, CA)

Job Summary

The Digital Marketing Intern will be responsible for supporting digital projects across the portfolio of TFE brands, with a focus on social media management for 2 brands managed in-house.

Candidates must possess a base knowledge of the digital marketing landscape, including social media platforms, social analytics, Google Analytics and SEO. This person will function as a part of the Digital team, assisting and in some cases leading projects related to content planning, community management, social advertising, consumer insights, and cross-functional coordination.

The ideal candidate will be passionate about all things digital, already have a university degree, or be well on their way to achieving one. Eager to learn and get first-hand experience in the wine industry and the digital marketing space.

Essential Functions

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Assist in the planning and execution of SEO/SEM, content development and social media campaigns as it relates to each brand’s overall strategy
• Work cross-functionally (with Brand, E-Commerce and DTC teams) to develop content calendars across various social channels
• Engage with consumers across social media channels to achieve positive interactions, encourage brand loyalty, assist in customer support and influencer outreach
• Provide analytics on the performance of search and social media campaigns
• Monitor competitive landscape and consumer behaviors to understand current and future trends
• Follow and enforce legal policies and best practices for promoting alcohol through social media
• Ability to prioritize, monitor and respond to projects efficiently

• Identify relevant influencers and creators aligned with brand values and campaign goals
• Assist with influencer outreach, follow-ups, and communication tracking
• Coordinate content deadlines, usage rights, and posting timelines

Qualifications

• Education: Currently enrolled at a college or university working towards a Bachelor’s degree in Marketing, Communications or Public Relations
• Knowledge of SEO best practices
• Some knowledge of SEM, experience is a plus
• In depth knowledge of social platforms (Facebook, TikTok, Instagram, Pinterest)
• Ability to define and master a variety of brand voices
• Understand and can utilize platforms related to digital media management and measurement (e.g. Hootsuite, Google Analytics, Facebook Insights)
• Ability to meet deadlines and to anticipate next steps or needs
• Strong creative thinker who can work effectively both independently and as part of a team
• Excellent oral and written communication skills
• Basic knowledge of Canva
• Photography experience is a plus
• Excellent attention to detail
• Ability to multi-task in a fast-paced environment, and ensure follow-through on all projects
• Must be 21 years of age

• Strong collaboration skills

Working Conditions

• Office environment with extensive computer work
• May be required to work at any of TFE's locations
• Frequent deadline pressures
• Numerous projects in progress at any given time
• Comply with company safety regulations

Salary Range: $23.00 - $28.00

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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