Job Description

Welcome to Sanrio!

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to many endearing characters, including My Melody, Kuromi, Pochacco, and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for a diverse range of innovative products and experiences.

Sanrio is seeking a Project Marketing Specialist to support our dynamic and bustling Marketing team. This role requires a strategic collaborator who can work cross-functionally with internal teams and external partners.

If these attributes sound like you, AND you are ready to hit the ground running to make an impact from day one, then please read on to find out more about this opportunity. Qualified candidates, please apply using the link. We are excited to meet you!

The Deets (AKA: Job Responsibilities)

Overview:

The Marketing Specialist will support the project management and execution of various marketing initiatives. This role requires a high-energy, collaborative, and communicative individual who is comfortable working cross-functionally and representing the company in both internal and external meetings.

Principal Responsibilities

• Project Management Assistance - Supports planning, logistics, and execution of initiatives. Tracks progress and coordinates tasks.
• Partner and stakeholder coordination - Assists in communications, scheduling, and coordination with external and internal stakeholders.
• Retail Marketing Programs - Assist in implementing promotional plans and merchandising efforts. Coordinates material delivery and timelines.
• Event/Activation Assistance - Assists in event logistics, documentation, and ensuring deliverables are met.
• Marketing Calendar Maintenance - Maintains and updates the Marketing calendar. Tracks campaign and project milestones.
• Creative and Brand Materials - Assists in creating materials and gathering content from cross-functional teams.
• Cross-functional Collaboration for Marketing Campaigns - Supports communication flow and task tracking between teams. Ensures assets and info are shared on time.
• Brand Integrity and External Representation - Assist in monitoring partner activities to ensure brand consistency. Assists with brand onboarding for partners and prepares training materials. Supports training logistics.
• Compliance and Policy Adherence - Supports documentation and compliance tracking.
• Sports Marketing Segment - Supports execution of sports marketing initiatives. Research opportunities and assist with outreach and activation planning.
• Other projects and duties as needed and/or assigned.

What do YOU bring to the table? AKA: Qualifications & Attributes

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Minimum 3 years of experience in marketing, sales, or a related corporate role.
• Exceptional organizational and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong written and verbal communication skills; able to clearly present ideas and plans to stakeholders.
• Attention to detail with a strong ability to take projects from concept to completion.
• Flexible, resourceful, and proactive, with the ability to adapt to changing priorities.
• Experience collaborating across teams and with external partners.
• Strategic thinker with the ability to execute tactically.
• A passion for continued growth in partner marketing and a willingness to learn.
• Familiarity with the marketing lifecycle and a comfort level working with creative, sales, and operational teams.
• Team-oriented and professional demeanor, able to take direction and contribute to a collaborative work environment.
• Affinity for the Sanrio brand and its characters and a strong awareness of pop culture are a major plus.

*Even though this is a hybrid position, candidates must be located in Southern California and able to work in our Torrance office at least 2 days per week.

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